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Episodes

March 27, 2025

The Parent Entrepreneur’s Blueprint for Creating High-Value Digital C…

Transform your expertise into a profitable digital course using AI automation. Learn the exact prompts and frameworks top course creators use to design, develop, and optimize their digital products in record time. Perfect for busy parents who want to create courses without sacrificing family time.

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March 20, 2025

Discover How Busy Parents Are Using AI to Find Profitable Digital Cou…

Transform your limited time into a profitable digital course business using AI. Learn the exact prompts and strategies top 1% of digital entrepreneurs use to identify and validate lucrative niches. Perfect for busy parents seeking to create digital products without wasting months on research.

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March 12, 2025

500 Episodes of Dark Horse Success: From Side Hustle Podcast to Paren…

Celebrate 500 episodes of transformation and discover how the Dark Horse Entrepreneur podcast evolved from general business advice to becoming the leading voice in parent digital entrepreneurship. Learn key insights from 200 guest interviews, proven frameworks for parent entrepreneurs, and valuable…

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Feb. 28, 2025

Episode 499 Launch & Scale Your Course Empire: STABLE Framework Final…

In this final episode of our STABLE Framework series, Tracy reveals how to launch and scale your course empire without sacrificing family time. Learn the "Naptime Marketing Method" for launching your course and discover automation strategies that generate income while you maintain family balance. P…

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Feb. 27, 2025

EP 498 Transform Your Parent Teaching Skills Into Course Content: STA…

Learn how to leverage your natural parent teaching abilities to structure and test your online course. Discover the "Parent Teaching Method" for breaking down complex topics, creating nap-time sized modules, and testing your course during daily routines. Perfect for busy parent entrepreneurs who wa…

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Feb. 26, 2025

Create a Profitable Online Course Using Parent Skills: STABLE Framewo…

Discover how to leverage your parenting skills to create a profitable online course using the first two steps of the STABLE Framework. Learn how to map your unique story and conduct target research during everyday parent activities. Perfect for busy entrepreneurs who want to turn their expertise in…

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Feb. 19, 2025

EP 496 13 Online Business Models Ranked: The Ultimate Guide for Busy …

A comprehensive ranking of online business models specifically for busy parents, from worst to best. Features real-world examples, implementation strategies, and success stories from the Dark Horse community. Includes detailed analysis of time investment, startup costs, and family-friendly factors …

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Feb. 12, 2025

EP 495 Mastering Visual Storytelling: How a Mom Built a 6-Figure Busi…

In this value-packed episode, presentation design expert Emily Schneider reveals how she built a six-figure business helping others tell better stories through PowerPoint. Learn her three core principles for creating engaging presentations, get an emergency framework for last-minute slides, and dis…

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Feb. 5, 2025

The Profitable Prison: Why Your Business Success Is Secretly Destroyi…

Are you trapped in a prison of your own success? In this eye-opening episode, systems expert Eric Williams reveals why systematizing your business might be making you more miserable. Learn why your drive for success could be trauma wearing a business suit, and discover practical strategies to break…

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Jan. 27, 2025

EP 493 Personal Brand Profits: Why Perfect Personal Brands Fail in 20…

In this paradigm-shifting episode, discover why entrepreneurs with strong personal brands earn 412% more than those without - and why waiting for perfection is killing your profit potential. Tracy Brinkmann reveals how parent entrepreneurs can leverage their authentic experiences to build profitabl…

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Jan. 16, 2025

Stay Small, Succeed Big: Why Most Entrepreneurs Are Building Prisons …

https://DarkHorseSchooling.com/Newsletter In this eye-opening episode, successful agency owner Lorraine Ball reveals why she deliberately kept her business small for 19 years - and how that decision led to a profitable exit. Learn why the common "grow or die" mentality might be killing your busines…

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Jan. 9, 2025

The Hidden Costs of Ignoring Your Side Hustle Dreams: A Parent Entrep…

Episode Summary In this powerful episode, Tracy Brinkmann tackles the often-overlooked costs of postponing entrepreneurial dreams, especially for parent entrepreneurs. Through compelling stories and real-world examples, he reveals how waiting for the "perfect time" impacts not just your financial f…

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Jan. 4, 2025

Millionaire’s Warning: Your Authority Building Strategy Is Backwards …

Episode Summary In this value-packed episode, manufacturing mogul turned media mastermind Mitch Carson reveals how he built and sold multiple seven-figure businesses by age 28. Learn why traditional authority building trumps social media fame and discover the strategic framework for positioning you…

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Dec. 27, 2024

The $40K ROI Email Marketing Secret Big Tech Doesn’t Want You to Know

Forget everything you think you know about email marketing. In this game-changing episode, email expert Tonya Brody reveals why the most powerful marketing tool isn't social media, paid ads, or even your website. Learn how she built a nationwide following with just paper and pen before social media…

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Dec. 19, 2024

EP 488: Marketing Expert Reveals How to Turn 5 Minutes into a Month o…

Discover how to turn one piece of content into a month of marketing material. Learn the content multiplication strategy that's winning Gen Z and building long-term client relationships.

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Dec. 9, 2024

Why Parent Entrepreneurs Create Better Online Courses: The Dark Horse…

https://DarkHorseSchooling.com/Newsletter Struggling to create an online course between soccer practice and bedtime stories? This episode reveals why being a busy parent is actually your secret weapon in course creation. Learn the "Parent-Preneur Course Creation Method" that turns your daily routin…

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Dec. 4, 2024

Single Parent Entrepreneurs: 3 Hidden Advantages That Turn Your Daily…

Struggling to balance single parenthood with entrepreneurial dreams? This episode reveals the Strategic Success Triangle that turns your daily parenting challenges into business advantages. Learn how successful single parent entrepreneurs are building profitable businesses using the Power of Parall…

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Nov. 28, 2024

Unlock Your Success: The Psychology of Habits and the Power of Transf…

Dive into the urgent and transformative world of habit psychology. Discover the unique habit loops that govern our actions and learn practical, ultra-specific techniques like behavior modification and habit stacking to break free from destructive patterns. With engaging insights into the power of s…

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Nov. 17, 2024

Harness the Power of Incremental Change: Transform Your Business One …

Are you ready to unlock a game-changing strategy often overlooked in today's fast-paced market? Join host Tracy Brinkmann in this episode of The Dark Horse Entrepreneur Podcast as we delve into the transformative power of incremental change. Learn how adopting small, deliberate steps can lead to mo…

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Nov. 12, 2024

Unlock Extraordinary Growth: Master the Power of Compounding in Life …

Join us in an urgent exploration of the often overlooked yet extraordinary power of compounding. This unique episode reveals how small, consistent actions can lead to exponential growth in every aspect of your life. Learn why patience and persistence are key, and delve into useful strategies for av…

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Oct. 14, 2024

Amplify Your Core Offer Instantly: Harness the Power of Content Marke…

In Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your a…

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Sept. 19, 2024

Transform Your Sales: Harness the Psychology of Pricing Now!

In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresis…

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Sept. 18, 2024

Enhance Customer Loyalty Fast: Master Effective Journey Mapping

Host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to creat…

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Sept. 17, 2024

Unlock Business Growth Now: Master the Value Ladder & Elevate Your Co…

In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strateg…

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